In an era where sustainability is no longer optional but essential, Toshiba Australia has emerged as a quiet yet powerful force in the global reforestation movement. Through its partnership with PrintReleaf, a pioneering platform that transforms paper consumption into reforestation efforts, Toshiba Australia has achieved a remarkable milestone: offsetting the equivalent of over 30 million standard sheets of paper by reforesting 3,653 trees across the globe.
This achievement, certified in PrintReleaf’s latest Lifetime Impact Statement dated June 20, 2025, is more than just a number—it’s a testament to Toshiba’s commitment to environmental stewardship and corporate responsibility.
A Forest Grown from Paper
Since joining the PrintReleaf initiative in November 2020, Toshiba Australia has enabled its customers to automatically reforest the paper they consume through managed print services. The concept is simple yet powerful: for every 8,333 sheets of paper used, one tree is planted in a certified reforestation project. Over the past five years, this has translated into 30,440,798 sheets offset and 3,653 trees planted.
These trees are not just numbers on a report—they represent real, living ecosystems being restored in some of the world’s most ecologically vulnerable regions.
Global Roots: Where the Trees Are Growing
The impact of Toshiba’s efforts spans continents, with reforestation projects supported in:
- Tanzania – 1,192 trees
- Madagascar – 725 trees
- Dominican Republic – 669 trees
- Mexico – 554 trees
- France (Torcé) – 222 trees
- Malaysia – 149 trees
- British Columbia (Redstone) – 47 trees
- Northern California – 47 trees
- Romania – 47 trees
Each of these locations was selected for its ecological significance and the potential for long-term environmental and community benefits. From the mangrove-rich coasts of Madagascar to the temperate forests of British Columbia, these projects are helping to restore biodiversity, combat climate change, and support local livelihoods.
Expanding the Green Horizon: Toshiba and Greenfleet
In addition to its work with PrintReleaf, Toshiba Australia has partnered with Greenfleet, a leading Australian not-for-profit environmental organisation committed to protecting our climate by restoring native forests. This partnership takes Toshiba’s sustainability efforts a step further—beyond paper usage—by addressing the carbon footprint of the devices themselves.
Through Greenfleet, Toshiba's customers can offset the lifetime carbon emissions associated with their multifunction devices. This includes emissions from manufacturing, transportation, energy use and eventual disposal. Greenfleet’s native reforestation projects not only sequester carbon but also restore biodiversity and improve soil and water quality across Australia and New Zealand.
Together, PrintReleaf and Greenfleet form a comprehensive environmental strategy: one that offsets both the paper consumed and the carbon emitted throughout a device’s lifecycle. It’s a dual approach that reflects Toshiba’s holistic view of sustainability—one that considers both usage and impact.
Aligning with the Sustainable Development Goals
Toshiba’s reforestation and carbon offset initiatives align with several United Nations Sustainable Development Goals (SDGs), including:
- SDG 13: Climate Action – Trees absorb carbon dioxide, helping to mitigate the effects of climate change.
- SDG 15: Life on Land – Reforestation supports biodiversity and restores degraded ecosystems.
- SDG 12: Responsible Consumption and Production – Encouraging sustainable paper use and offsetting its impact.
- SDG 17: Partnerships for the Goals – Collaborating with PrintReleaf, Greenfleet and local communities to achieve shared sustainability objectives.
A Model for Corporate Sustainability
Toshiba Australia’s success with PrintReleaf and Greenfleet is a model for how corporations can integrate sustainability into their core operations. By embedding reforestation and carbon offsetting into the lifecycle of its products and services, Toshiba has turned traditionally resource-intensive activities into drivers of positive environmental change.
This initiative also reflects a broader shift in consumer and corporate values. Customers are increasingly seeking out companies that not only deliver quality products and services but also demonstrate a genuine commitment to the planet. Toshiba’s transparent reporting and measurable impact provide a compelling case for environmentally conscious business practices.
Looking Ahead: Growing the Impact
While the milestone of 3,653 trees is impressive, it’s just the beginning. As more customers join the program and Toshiba continues to expand its sustainability initiatives, the potential for future impact is immense.
PrintReleaf’s technology ensures that every sheet of paper used is accounted for and offset in real time, while Greenfleet’s projects ensure that every device’s carbon footprint is responsibly managed. Together, they offer a scalable and verifiable solution to two of the most pressing environmental challenges: deforestation and carbon emissions.
Final Thoughts
In a world grappling with environmental degradation and climate uncertainty, Toshiba Australia’s partnerships with PrintReleaf and Greenfleet offer a beacon of hope—and a blueprint for action. By turning everyday business operations into opportunities for ecological restoration, Toshiba is proving that sustainability and innovation can go hand in hand.
As the leaves of these 3,653 trees rustle in forests from Tanzania to Tasmania, they tell a story of responsibility, renewal, and the power of collective action. And that’s a story worth printing.
Customers of Toshiba Australia can also take part in this journey. Through Toshiba’s partnerships with PrintReleaf and Greenfleet, businesses and schools can offset both their paper usage and the carbon footprint of their devices. To learn how your organisation can contribute to a greener future, contact your Toshiba account manager today.
